In January 2017, NHS England revised the NHS identity and issued all NHS Trusts with revised logos and guidance. 


While employed at Yorkshire Ambulance Service NHS Trust*, I created a new visual identity that both adhered to the new national guidance and reflected the organisation. As well as devising a solution for professionally designed items, a major part of the brief was to create templates that all staff could use easily in Microsoft Word, PowerPoint and Publisher. 

Delivered: Visual identity (colour palette, graphic motifs, icons and patterns), templates in Microsoft Word, PowerPoint and Publisher for posters, leaflets and presentations, guidance documents, social media profile image and headers.

(See also Yorkshire Ambulance Service Vision and Values)

*I was employed at Yorkshire Ambulance Service NHS Trust from November 2015 to September 2017.